Silver Plaza is another outlet of the "Yinzuo" (银座) retail group under the state-linked Shandong Provincial Commercial Group, as seen in its other Jinan branches. It is located at 78 Huayuan Road, Licheng District, an eastern Jinan district that has seen notable urban and population growth in recent years, somewhat removed from the historic city center.

As part of the extensive Yinzuo network, Silver Plaza offers a mix of fashion, homeware and grocery retail under one roof, making it a practical shopping destination for Licheng District residents and visitors seeking everyday necessities without traveling downtown.